Cleaning Franchise; The Age Of Digital Media
7th June 2022
The age of digital media has made it possible for the information to be shared at the click of a button. This means that it’s easier than ever before to learn how to run a commercial cleaning franchise.
Commercial cleaning is a very lucrative industry and has become one of the fastest-growing industries globally. Many people need their commercial spaces cleaned but don’t have the time or resources to do it themselves. This makes it an ideal opportunity for those who want to make money without doing any work themselves.
If you’re looking for a business opportunity that can provide you with financial freedom, this is it! You don’t have to work hard all day long and still manage to make money from it! The best part about starting your commercial cleaning franchise is that you can do so from anywhere!
If you’re running a commercial cleaning franchise, your marketing strategy needs to be far more sophisticated than before. Here at Dublcheck, we have been offering entrepreneurs the chance to own their own commercial cleaning franchise; our knowledge and experience do not stop with cleaning. Our team can help advise you on media marketing and much more. Get in touch or read our top tips below to find out more!
Know what you are getting into
Before jumping into anything, make sure you know what it takes to run a successful cleaning franchise. If you have no experience in this field, then take some time to learn about it first.
Knowing how much money you will be making and how many customers you can get once the business starts running smoothly will be beneficial.
Understand your market
Before you get started, it’s essential to understand who your customers are and what they want. Do they want same day service? Do they care about price? Do they prefer eco-friendly products? Or do they just want their carpets cleaned every two months?
Once you know what your customers want, you can tailor your marketing efforts accordingly. For example, suppose people prefer eco-friendly products because they’re concerned about their health or the environment. In that case, you should emphasise when trying to attract new clients through social media ads or other forms of digital marketing.
Start with a plan
Once you have decided on what type of franchise you want to open and how much money you want to put into it, come up with a plan to help your business grow faster than others in the industry. Having a plan helps keep things organised so that there are no problems when it comes time for expansion or new hires.
Make sure you have enough money set aside for marketing
You don’t just need enough cash to pay for supplies and equipment — you also need enough funding to market your business. If people don’t know about you, they won’t hire your services.
When people know about you but don’t understand what sets you apart from other companies, they won’t hire your services either! It takes money (and time) to educate potential customers about what makes your company different from others vying for their business. Be prepared for this upfront cost.
Traditional marketing includes print advertising, radio ads and TV commercials to reach customers. These methods are relatively affordable but may not be as effective as newer techniques. In addition, some consumers may find them invasive or annoying.
The opposite might also be true — some consumers prefer this kind of marketing because they see it as more personal than other forms of advertising such as social media or email campaigns.
Plan ahead, It Is Always The Best Way
The first thing you need to do is figure out who your target market is and what they want from you. This will help you decide what services you’ll offer and which marketing channels will work best for your brand.
The most common channel for reaching customers is Google AdWords, but other options include Facebook Ads, Instagram Ads and Twitter Ads. These ads can help you reach people looking for specific types of businesses like yours — or at least close enough that they might be interested in it — so make sure that everything you post online aligns with your brand image and message.
Don’t forget about email marketing
When it comes to email marketing, there are thousands of different platforms available for small business owners today — but one of the best ones for small businesses is MailChimp because it’s free up to 2,000 subscribers (which should be more than enough for most small businesses).
Get In Touch With Dublcheck For More Franchising Tips
If you’re looking for a cleaning franchise that is primed and ready to take advantage of the digital age, Dublcheck Cleaning is your solution. We can help you build a successful business in today’s market with our cutting-edge marketing tools and strategies.
Contact us today to learn more about how we can help you grow your cleaning business! Our books are always open to take on new cleaning franchise experts, join Dublcheck Cleaning today; we promise you will love being part of our cleaning family; to find out more, give us a call.